Advertisement Analysis Essay 1 by Gary L. Pullman
Base on Gary L. Pullman that most advertisements also use a visual metaphor, texts which often involve a play on words and suggests the visual metaphor, and, of course, various visual design elements (such as models, props, color, size, shape, and texture). He assigned hi freshman composition students to structure their advertising, by using the following sentence.
[The name of product advertisement in Title of Magazine uses ametaphor to equate the product to an object or experience to which the advertised product is equated and uses such visual design elements as identify specific elements (colors, shapes, props) to sell the product.]
To provide a model, he offer this sample five-paragraph essay, first identifying the thesis sentence and the topic sentences, which he underline in the essay itself:
THESIS: The Ché advertisement in Commuter World magazine uses a metaphor to equate the product to a “better” dream world, shows a promiscuous young woman approaching a trolley station to sell a men’s magazine.
TOPIC SENTENCE 1: The advertisement’s text, “Let’s keep dreaming of a better world,” equates Ché magazine to a place in which beautiful, promiscuous young women are readily available to any man.
TOPIC SENTENCE 2: The female model is shown from behind, so that the viewer is encouraged to see her as an object rather than as a person.
TOPIC SENTENCE 3: The model approaches a trolley station, which symbolizes the connection that she intends to make with the train that will take her to her destination.
Above is a picture of the advertisement. Check out the link below for the result:
http://essaysmadeeasy.blogspot.com/2011/07/advertisement-analysis-essay-1.htmlTOPIC SENTENCE 1: The advertisement’s text, “Let’s keep dreaming of a better world,” equates Ché magazine to a place in which beautiful, promiscuous young women are readily available to any man.
TOPIC SENTENCE 2: The female model is shown from behind, so that the viewer is encouraged to see her as an object rather than as a person.
TOPIC SENTENCE 3: The model approaches a trolley station, which symbolizes the connection that she intends to make with the train that will take her to her destination.
Some forms in the sample advertisement analysis
http://www1.appstate.edu/~mcgowant/instaforms.htm
From here I got to learn some example technique how to illustrate sentence forms and punctuation in more proper way. Is good to have a look as a reference if your writing skill is not that good.
Sample Essay to read.
Semiotics in Advertising paper by Brita Marie Wanger
Soc 43: Survey of Mass Communication
March 29, 2000
http://www.uvm.edu/~tstreete/semiotics_and_ads/wanger_anal.html
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