How Does Narrative Contributing In Reading An Advertisement

Narrative is about the story structure and storyline of all media material.

1. Narrative defines the place and time in which things are supposed to happend.
2. There are two main modes/ aspects of narrative: story in terms of events; story in term of drama.
3. Narratives have various structure, or ways of organizing the sequence of story- telling. and what the story means.
4. Narrative cues are sign within the story- telling that indicate things like where events are meant to be placed, or shifts of time.
5. Narrative also includes ways of relating the reader/ viewer to the material about which story is unfolded.
6. Rules of realism or of genre.
7.Diegesis describe whats is the story (content), as apposed to what is outside it ( the form of story-telling).

More Than Meets The Eye, Third Edition, An Introduction To Media Studies,

Grame Burton.