Some forms in the sample and guides for advertisement analysis

I found out some useful links and notes that will help out contracting my essay.
Advertisement Analysis Notes:
http://nccei.org/teaching/adanalysis5.html

1. Purpose
2. Picture 
3. Language 
4. Audience
5. Thecnique

How to Analyze an Advertisementhttp://www.medialit.org/reading-room/how-analyze-advertisement
 

This article originally appeared in Issue# 37

This website sort of listed down some possible question that can help develop analysis of an advertisement to find out the hidden message and uncover meanings. (Connotation)

Finding Ads' Hidden MessagesBy Arthur Asa Berger

1. What is the general ambience of the advertisement? What mood does it create? How does it do this?
   
2. What is the design of the advertisement? Does it use axial balance or some other form? How are the basic components or elements arranged?
   
3. What is the relationship between pictorial elements and written material and what does this tell us?
   
4. What is the use of space in the advertisement? Is there a lot of 'white space" or is it full of graphic and written elements?
   
5. What signs and symbols do we find? What role do they play in the ad's impact?
   
6. If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)?
   
7. What does the background tell us? Where is the advertisement taking place and what significance does this background have?
   
8. What action is taking place in the advertisement and what significance does it have? (This might be described as the ad's "plot.")
   
9. What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.)
   
10. What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
    
11. What typefaces are used and what impressions do they convey?
    
12. What is the item being advertised and what role does it play in American culture and society?
    
13. What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-up shots have? What about the lighting, use of color, angle of the shot?
    
14. What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

Advertising Analysis by Antonio Lopez
www.world-bridger.com
This article sort of showing technique of creating an advertisement by paying attention on the ways of language of text and emotion.


In http://www.medialiteracy.net/pdfs/hooks.pdf  it explained the media employ specific techniques to construct believable stories to hook our attention through psychological devices and technical effects. The techniques are vast and many, but some common ones are easily recognizable and are identified here.Common Attention-Getting Hooks:
Emotional Transfer is the process of generating emotions in order to
transfer them to a product. For example, a Coke ad shows happy,
beautiful people but tells us nothing about the product. The point is to
make you feel good and to transfer that feeling to the brand or product.
This is the number one and most important process of media
manipulation.

Common Attention-Getting Hooks:
Sex sells, without exception, Fear, Symbols ,Humor, Hype, Fitting In, Cute, Vague, Testimonials, etc