Agency: Leo Burnett, Kuala Lumpur Malaysia
Client: Arts and Earth
Giant drinking straws were place in waterways, streams and rivers around Kuala Lumpur city (Malaysia). A notice board attached to the giant straw calls the public to vote for necessary recycling to reduce water pollution. The campaign was made for Arts and Earth Festival organized by the Global Environment Centre.
Sign And Code: Grey sky, greens, busy city, bridges, high-ways, polluted river, brownish water, straw, signboard, moist, rubbish, etc.
Symbol: Dirty environment, pollution occur, irresponsible human being, fishes dying, etc.
Denotation: Straw in a polluted river.
Connotation: Continue polluting, and soon you may not have a choice.
Symbol: Dirty environment, pollution occur, irresponsible human being, fishes dying, etc.
Denotation: Straw in a polluted river.
Connotation: Continue polluting, and soon you may not have a choice.
Non- Verbal Structure: Concrete floors, algae, etc.
Mise-En-Scene:
Mise-En-Scene:
1. Shots Distance- Full shot.
2. Shots Angle- Angle of approach slight of elevation
2. Shots Angle- Angle of approach slight of elevation
3. Point Of View- Third person point of view
Language Of The Text: Depressing, disappointed tone, raising awareness importance of taking care the environment.
Visual Techniques: Still camera.
Language Of The Text: Depressing, disappointed tone, raising awareness importance of taking care the environment.
Visual Techniques: Still camera.
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